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Will Page (Author and Former Chief Economist of Spotify)
Webinar Series: The World Has Changed
Webinar Topic: How to pivot through disruption: lessons from the music industry
Webinar Date: May 8, 2021
Music was the first to suffer, first to recover from digital disruption making it a microcosm for everyone else to learn from – especially as the pandemic has left us all staring at our own ‘Napster moment’. Will Page had the best seat in the house to witness this disruption take place in what he calls ‘Tarzan Economics’ – the tendency to hold onto the old dying vine of doing business in the hope that it can keep us off the jungle floor and a reluctance to reach out to the new vine through a fear of the unknown. In this session, he will explain how entrepreneurs in India and other countries can avoid the suffering and get straight to the recovering and thrive in a post-pandemic world.
Will Page is the former Chief Economist of Spotify and PRS for Music where he pioneered Rockonomics. At PRS he published work on Radiohead’s In Rainbows and saving BBC 6Music. At Spotify he helped redefine catalogue, uncovered the anatomy of a ‘hit’ and articulated the global value of music copyright. His first book, ‘Tarzan Economics: Eight Principles in Pivoting through Disruption’ was published in April 2021 and was nominated by the FT as best business book of the month. A passionate communicator, Will’s work is regularly featured in Billboard, The Economist and the Financial Times; his most recent article argued that the music industry makes more money but has more mouths to feed. He is a visiting fellow at the London School of Economics and a fellow at the Royal Society of the Arts.
Watch on Facebook: https://www.facebook.com/113501915370065/videos/767405950803668
Watch on Youtube: https://www.youtube.com/watch?v=AoREcwU6kPw