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He sowed the seed of national award-winning farming initiative- Abhinav Farmers Club. This initiative was started when he saw a number of farmers mortgaging their farms against loans to manage their households. He started pursuing them to not sell away their land and make the most of it by specializing in floriculture and exotic vegetables. This led to the revolutionization of traditional agriculture through direct marketing by doing away with middlemen.
The club grows flowers and organic vegetables in polyhouses, it sells its produce to retail outlets in Mumbai and New Delhi. It has 250 farmers group from 30 districts of Maharashtra and has 1,56,000 farmers from Maharashtra, Gujarat, Andhra Pradesh, Madhya Pradesh, Uttar Pradesh and Rajasthan.
The vision of the group is to have at least one Abhinav Farmers Club in every district of India in order to supply organic vegetables, fruits, and grains to the consumers at affordable price and also to encourage marginal farmers to take up advanced and mechanized farming leaving behind the age-old farming practices.
